Before every race SpeedTV posts "Inside Track" which is a race preview program produced by Williams F1. Out all the team on the grid, the team that I believe does the best job with new media is Williams. In addition to the "Inside Track" program, there are several other things they produce that I enjoy:
The AT&T Williams Team podcast: Unlike Force India and Renault's podcasts, Williams produce their podcast in-house. It's hosted by Clair Williams and interviews the drivers and various other members of the team. They however make the podcast more than just about how they did on the track. They get into the personalities behind the team and gives us mere mortals a glimpse into the life of a F1 team.
Their blogs: The team and each of their drivers have blog which is featured on their site. What's nice is the material they present is very diverse. What other team could say they've done a blog post on their accounting department?
All the little thing: There is a bunch of little stuff which I enjoy. For example, I can't imagine how much work it took to complete this interactive factory tour. On the other end, I really like how simple and vast their photo gallery is. Overall I really like Williams' web site. It simple, gives fans a lot material, gives sponsors proper recognition throughout the site, pretty well designed, and simple to navigate.
The USF1 team discussed when they launched that they were going to be a more interactive team with in-house TV production facilities and such. Well Mr. Windsor and Mr. Anderson, here is the bar. I am really interested to see what you come up with.
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